{"id":155954,"date":"2021-09-28T09:00:06","date_gmt":"2021-09-28T12:00:06","guid":{"rendered":"https:\/\/trgsolutions.lat\/?p=155954"},"modified":"2021-09-28T09:00:06","modified_gmt":"2021-09-28T12:00:06","slug":"beacons-ble-informacion-clave-sobre-esta-tecnologia","status":"publish","type":"post","link":"https:\/\/trgsolutions.lat\/en\/beacons-ble-informacion-clave-sobre-esta-tecnologia\/","title":{"rendered":"Beacons BLE: Informaci\u00f3n clave sobre \u00e9sta tecnologia"},"content":{"rendered":"

Los Beacons BLE son transmisores, que emiten una se\u00f1al de radio continua o peri\u00f3dica con un contenido de informaci\u00f3n limitado (por ejemplo, su identificaci\u00f3n o ubicaci\u00f3n), en una frecuencia de radio espec\u00edfica. Se comunica a traves de bluetooth de bajo consumo (BLE). Ocasionalmente, la funci\u00f3n de los beacons BLE se combina con alguna otra transmisi\u00f3n, como datos de telemetr\u00eda, datos termicos, o, de otro tipo de sensores integrados.
\n\u00c9sta puede ser recibida e interpretada por otros dispositivos, como smartphones y tabletas, que pasen a una distancia corta. Es necesario que el dispositivo receptor tenga el Bluetooth activado y disponga de una app espec\u00edfica para reconocer la se\u00f1al.<\/p>\n

\u00bfD\u00f3nde puedo usar un beacon?<\/h3>\n

Las aplicaciones de los\u00a0 beacons bluetooth son infinitas. A\u00fan as\u00ed, existen algunos casos de uso que se han convertido en los m\u00e1s habituales:
\nIndoor tracking:<\/strong> en el lugar de trabajo, por ejemplo. Perfecto para saber cuando entran y salen tus trabajadores o donde se encuentran los operarios de una refiner\u00eda osimilar por temas de seguridad. Tambi\u00e9n nos permitir\u00edan hacer inventarios m\u00e1s r\u00e1pidamente o monitorizar las entradas y salidas de materiales.
\nAsset tracking:<\/strong> los beacons nos pueden indicar donde est\u00e1n nuestras pertenencias y objetos en cada momento. La soluci\u00f3n para no volver a perder nuestro equipaje o las llaves, por ejemplo.
\nRetail:<\/strong> los beacons pueden ayudar a crear una mejor experiencia de usuario en los centros comerciales o atraer a los clientes enviando informaci\u00f3n sobre sus nuevos productos o descuentos. Adem\u00e1s, con la informaci\u00f3n de los beacons los vendedores tambi\u00e9n podr\u00e1n generar un \u201cheat map\u201d para entender el comportamiento del cliente.<\/p>\n

Tecnolog\u00eda iBeacon<\/h3>\n

iBeacon es el nombre del est\u00e1ndar tecnol\u00f3gico de Apple, que permite a las apps m\u00f3viles (que se ejecutan en dispositivos iOS y Android) “escuchar” se\u00f1ales de los beacons en el mundo f\u00edsico y reaccionar en consecuencia. Los iBeacons emiten un identificador definido (UUID, Major, Minor, Transfer power) peri\u00f3dicamente.}
\nPara lograr la reacci\u00f3n en un\u00a0 iBeacon, una app dedicada debe escuchar el identificador adecuado (por ejemplo, una app para retail).
\n\"iBeacon\"
\nCuando la app capta la se\u00f1al del iBeacon, comunica los datos recibidos a su servidor, que luego activa una acci\u00f3n. Esto podr\u00eda ser algo tan simple como un mensaje push (\u201c\u00a1Bienvenido, hay una buena oferta en el pasillo 3! “), Y podr\u00eda incluir otras cosas como anuncios espec\u00edficos, ofertas especiales y recordatorios \u00fatiles (“Te has quedado sin leche!”).
\nOtras aplicaciones incluye\u00a0 Otras aplicaciones potenciales incluyen pagos m\u00f3viles, implementacion y analisis de datos de los compradores\u00a0fuera del comercio minorista, en aeropuertos, salas de conciertos, parques tem\u00e1ticos y m\u00e1s.<\/p>\n

Eddystone<\/h3>\n

Eddystone, un nuevo formato de Beacons BLE, disponible bajo c\u00f3digo abierto. Desarrollado por Google, se presenta como un rival directo de la tecnolog\u00eda iBeacon que ha lanzado Apple.
\nEddystone es adem\u00e1s un formato independiente de la plataforma y es compatible con BLE, que se puede encontrar en dispositivos con Bluetooth 4.0 que soporten el modo dual.\u00a0Dado que es desarrollado bajo codigo abierto y multiplataforma, puede usarlo tanto en dispositivos iOS y Android.
\n\"Eddystone\"
\n 
\nExisten cuatro tipos de datos que un beacon puede transmitir con Eddystone:
\nEddystone-UID:<\/strong> similar a iBeacon (identificador \u00fanico opaco), pero con una estructura de identificaci\u00f3n diferente, requiere la aplicaci\u00f3n
\nEddystone-URL<\/strong>: transmite una URL (localizador uniforme de recursos) en forma compacta, no requiere aplicaci\u00f3n
\nEddystone-TLM:<\/strong> Datos de telemetr\u00eda (estado interno) del beacon (voltaje de la bater\u00eda, temperatura, contadores)
\nEddystone-EID:<\/strong> es la variante segura de Eddystone UID.<\/p>\n

Ejemplo de caso de uso de Eddystone<\/h3>\n

Hoteleria<\/h4>\n

Los hoteles pueden mejorar f\u00e1cilmente su sistema de espera de hu\u00e9spedes aprovechando la Web f\u00edsica. Una vez que el hu\u00e9sped llega al vest\u00edbulo del hotel, el beacon puede transmitir una URL que dirige al hu\u00e9sped a la aplicaci\u00f3n web de espera del hotel. Los invitados pueden abrir f\u00e1cilmente la aplicaci\u00f3n web y unirse a la espera digital y tambi\u00e9n obtener informaci\u00f3n sobre el tiempo de espera aproximado. Esta es una soluci\u00f3n sencilla para reducir tambi\u00e9n los costos operativos del hotel.<\/p>\n

Protocolo sBeacon<\/h3>\n

sBeacon es una tecnolog\u00eda basada en BLE en tel\u00e9fonos inteligentes y dispositivos port\u00e1tiles para indicar la presencia del usuario junto con las preferencias personales y los datos demogr\u00e1ficos que sirven como un factor clave para mejorar los servicios personalizados.<\/p>\n

Aspectos destacados del protocolo sBeacon<\/h4>\n

Supera los l\u00edmites de Eddystone e iBeacon y se puede utilizar en paralelo a ellos.
\nBidireccional que permite la actualizaci\u00f3n remota del firmware y otras funciones de administraci\u00f3n central.
\nPuede comunicar informaci\u00f3n de estado avanzada como datos de vibraci\u00f3n hasta 800Hz, temperatura, nivel de luz, campo magn\u00e9tico, etc.
\nDise\u00f1o especial para superar los problemas de recepci\u00f3n en entornos WiFi abarrotados
\nAdmite casos de uso profesionales como la ubicaci\u00f3n en tiempo real sin calibraci\u00f3n o el monitoreo avanzado del estado de equipos motorizados
\nLos TAGS BLE Boolean, poseen sensores de aceler\u00f3metro, iBeacon, Eddystone (UID, URL, TLM) de forma simult\u00e1nea. El usuario tambi\u00e9n puede configurar los Tags BLE 0 a trav\u00e9s de la aplicaci\u00f3n de configuraci\u00f3n proporcionada.<\/em><\/strong><\/p>\n

Mucho mas de nuestros productos en Boreal Technologies<\/a><\/strong><\/h4>\n

Visite tambi\u00e9n nuestro canal de Youtube<\/a><\/h4>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Los Beacons BLE son transmisores, que emiten una se\u00f1al de radio continua o peri\u00f3dica con un contenido de informaci\u00f3n limitado (por ejemplo, su identificaci\u00f3n o ubicaci\u00f3n), en una frecuencia de radio espec\u00edfica. Se comunica a traves de bluetooth de bajo consumo (BLE). Ocasionalmente, la funci\u00f3n de los beacons BLE se combina con alguna otra transmisi\u00f3n, … <\/p>\n

Read more<\/a><\/p>","protected":false},"author":2,"featured_media":156002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1784,1796],"tags":[2027,2115,2297,2298,2299,2300],"class_list":["post-155954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","category-beacons","tag-beacons","tag-iot","tag-bluetooth","tag-ibeacon","tag-eddystone","tag-boolean","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","resize-featured-image"],"yoast_head":"\nBeacons BLE: Informaci\u00f3n clave sobre \u00e9sta tecnologia<\/title>\n<meta name=\"description\" content=\"Los Beacons BLE son transmisores en una ubicaci\u00f3n conocida, que emiten una se\u00f1al de radio. \u00bfQu\u00e9 esconde esta tecnolog\u00eda tan \u00fatil?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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